The Problem We Solve
Most startups and growing businesses don’t fail because the product isn’t good enough — they fail because the business side isn’t ready. Research shows the majority of failures come down to the same themes: no clear market fit, no structured go-to-market strategy, and no experienced commercial leadership in place. Founders often wear too many hats for too long, delaying the systems and expertise needed to scale.
In healthcare and MedTech, the stakes are even higher. Products face long development timelines, heavy regulatory hurdles, and complex adoption pathways. Without the right commercial strategy, promising innovations stall, capital runs out, and patients never see the benefits.
Bridge 16 exists to solve this gap. We provide the commercial structure, leadership, and growth strategies that give new companies a clear path forward and help established businesses break through plateaus. By addressing the business challenges that hold great ideas back, we ensure more innovations reach the market — and ultimately improve care, outcomes, and operations.
About Us
Bridge 16 was founded to help innovators turn great ideas into lasting businesses. We know that in healthcare and technology, the gap between invention and adoption is where most companies stumble — not because the science or engineering isn’t sound, but because building a business requires structure, strategy, and experience.
Our team brings decades of leadership across sales, marketing, and business development, with a track record of scaling startups and transforming established organizations. We’ve built commercial engines from the ground up, implemented CRM systems, optimized pricing strategies, and led teams through rapid growth and international expansion.
That experience delivers results. A Bridge 16 client (Embedded Leadership) led the commercialization of an innovative medical device and has been recognized by the The Globe and Mail as one of Canada’s Top Growing Companies — ranked as the #1 fastest growing medical device company in the country. This is the kind of impact Bridge 16 exists to create: combining practical, hands-on leadership with proven frameworks that give founders, executives, and their teams the confidence to scale.
At Bridge 16, we believe success isn’t just measured in revenue. It’s about helping innovators reach the market, improving patient care, and building sustainable businesses that last.
Contact us
We’d love to hear from you. Whether you’re building from the ground up or looking to scale with more discipline, Bridge 16 is here to help. Reach out and let’s explore how we can move your business forward together.